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TOPIC: OAKLEY SURF SHOP CHALLENGE 2012
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OAKLEY SURF SHOP CHALLENGE 2012 4 Years ago Karma: 125  
SURFER MAGAZINE'S 2012 OAKLEY SURF SHOP CHALLENGE SERIES KICKS OFF APRIL 6 IN CARDIFF, CALIF.

Local Surf Shops Compete for a Trip to Bali for the $10,000 National Championship



SURFER Magazine's 2012 Oakley Surf Shop Challenge kicks off Friday, April 6th with the Southwest regional qualifier at Seaside Reef in Cardiff, Calif. Almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events vying for a ticket to the eighth and final event, the National Championship in Bali, Indonesia, in October.

The event series pits four-man teams-two surf shop pros and two shop employees-against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. This year each regional qualifier will also earn an expense-paid trip to Bali, Indonesia, to compete at the National Championship event.

Since its addition in 2010, the Southwest regional qualifier has been a hotly contested event. Previously, all Southern California shops competed at one regional qualifier, but with so many good teams, it was necessary to divide the shops into two regions: Southwest including all of San Diego, and the West covering Orange County to Los Angeles.

Reigning champs Hansen's Surf Shop from Encinitas has been a top contender with the Southwest title on lockdown for two consecutive years (2010 and 2011) and a National Championship (2007) under their belt. Surf Ride has also been a key team to watch with a Southwest title (2009) and a National Championship (2008). Other top teams include Sun Diego, K5, and Rusty, who all pushed the level of competition in worthy shoulder- to head-high conditions in 2011. 2011 Southwest Qualifier Video Highlights

This year will also see the addition of a High School division in the Southwest and West regions, allowing the top 10 high school teams from each region to compete for the honor of regional champion.

The complete list of 2012 invited Southwest teams includes:
+ Clairemont Surf Shop, San Diego
+ Hanger 94, La Mesa
+ Emerald City The Boarding Source, San Diego
+ Hansen's Surf Shop, Encinitas
+ Rail II Rail Surf Shop, San Diego
+ K-5 Boardshop, Encinitas
+ South Coast Surf Shop, Ocean Beach
+ Rusty Boardhouse, La Jolla
+ Sun Diego Boardshops, Carlsbad
+ Sun Diego Boardshops, San Diego
+ Surf Ride, Oceanside
+ Surf Hut, Imperial Beach + Wavelines Surf Shop, San Diego

The complete 2012 Oakley Surf Shop Challenge calendar:
+ April 6 - Southwest - Seaside Reef, Cardiff, Calif.
+ April 17-18 - Mid-Atlantic - Kitty Hawk, Outer Banks, NC
+ April 19-20 - Northeast - Casino Pier, Seaside Heights, NJ
+ June 1 - West - 54th/56th Street - Newport Beach, Calif.
+ July 6 - Hawaii - Ala Moana Bowl, South Shore, Haw.
+ Aug. 14-15 - Southeast - New Smyrna Beach Inlet, New Smyrna Beach, Fla.
+ Aug. 31 - Northwest - Steamer Lane, Santa Cruz, Calif.
+ Oct. 6-10 - National Championship - Keramas/Canggu, Bali, Indo.

For all of the latest information including photos, video footage, results and more, check out www.surfshopchallenge.com.

Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.

About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap
invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 4 Years ago Karma: 56  
2012 OAKLEY SURF SHOP CHALLENGE KICKS OFF WITH SOUTHWEST REGIONAL AT SEASIDE REEF

Oceanside's SurfRide Surf Shop Takes the Title And Reserves Trip to Bali




Suggested Tweet: Oceanside's SurfRide Surf Shop snags Oakley Surf Shop Challenge Southwest Regional title and trip to Bali




The first event of the 2012 Oakley Surf Shop Challenge went down last Friday at Seaside Reef in Cardiff, and the boys out of SurfRide in Oceanside took the Southwest Regional title, reserving their seats for a round trip flight to Bali for the national championship event in October, where they'll compete with six other regional champs at Keramas for a shot at the $10,000 grand prize.

Choppy yet consistent windswell provided plenty of waves for the 14 shops that closed down Friday morning throughout the greater San Diego area to attend. The contest is a four-man rotation tag-team format, with a wildcard "whammy" rider as well. Each team member was given a three-wave maximum and needed to post a score to contribute to their heat total, with their designated "whammy" rider able to double his best score. They had 60 minutes to get all four in and out of the water.

Reigning champs Hansen's Surf Shop out of Encinitas, led by surfer/shaper/whammier Ryan Burch, were back in good form to defend their title, but the SurfRide team, made up of Darrell Goodrum, Gabe Garcia, Dayton Silva, and Brent Reilly, marked their territory early and often in the final, which was highlighted by Brent Reilly's 8.05. Reilly was no stranger to the event, serving as a member of the 2008 Surf Shop Challenge national championship team for SurfRide.

"Three years ago I was on the team that won Nationals," said Reilly, "but that was in Huntington. Not quite Bali. But this is the first time with us four together, and it's a good crew."

Darrell Goodrum, who dropped a whammied 6.8 in the final, laid out their strategy pretty clearly. "Catch one and blow up, and don't turk it. To get a 5 or a 6, and you can come in. We were getting those on our first waves, so we had a lot of time."

With their win, the Oceanside team earns local bragging rights for a year, as well as an all-expenses paid trip to Bali, Indonesia, custom Oakley sunglasses and gear, 59 custom New Era SurfRide hats, a three-month supply of Muscle Milk, and a shop profile in an upcoming issue of SURFER.

The afternoon portion of the event introduced a new aspect of the contest, the inaugural Oakley High School Challenge, which invited local high school surf teams to compete for a $5,000 grand prize and Oakley prize pack. The increasing winds and deteriorating conditions did little to deter the local groms who got to miss class to surf, and by the final horn Torrey Pines High School took the scholastic title.

Half of the check from Oakley will be donated to their school's athletic department, and the other half to their science department. Muscle Milk tacked on an extra $1,500 check for their surf team, which combined with the Oakley prize pack and cartons of Muscle Milk sent them off with their hands full and hormones raging. Oakley also donated $1,000 each to La Costa High and Granite High's ASB for a spirit award.

The next stop on the 2012 Oakley Surf Shop Challenge is on the Outer Banks of North Carolina, for the Mid-Atlantic Regional on April 17. It's the second stop of seven on the regional tour, which culminates in Bali on October 6.

The complete 2012 Oakley Surf Shop Challenge calendar:

~ April 6 - Southwest - Seaside Reef, Cardiff, Calif.
~ April 17-18 - Mid-Atlantic - Kitty Hawk, Outer Banks, NC
~ April 19-20 - Northeast - Casino Pier, Seaside Heights, NJ
~ June 1 - West - 54th/56th Street - Newport Beach, Calif.
~ July 6 - Hawaii - Ala Moana Bowl, South Shore, Haw.
~ Aug. 14-15 - Southeast - New Smyrna Beach Inlet, New Smyrna Beach, Fla.
~ Aug. 31 - Northwest - Steamer Lane, Santa Cruz, Calif.
~ Oct. 6-10 - National Championship - Keramas/Canggu, Bali, Indo.


For all of the latest information including photos, video footage, results and more, check out www.surfshopchallenge.com. Start the conversation with #OSSC


Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.


About Surf Shop Challenge

Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 4 Years ago Karma: 56  
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 4 Years ago Karma: 56  
MID-ATLANTIC REGIONAL QUALIFIER FOR SURFER MAGAZINE OAKLEY SURF SHOP CHALLENGE DELAYED TO APRIL 19; NORTHEAST REGIONAL QUALIFIER TO RUN APRIL 20

Local Surf Shops to Compete at Jennette's Pier, Nags Head, NC (4/19) and Casino Pier, Seaside Heights, NJ (4/20) for All-Expense-Paid Trip to Bali for the $10K National Championship

SAN CLEMENTE, Calif., April 18, 2012 - Due to uncontestable conditions, the Mid-Atlantic regional qualifier for the SURFER Magazine Oakley Surf Shop Challenge at Jennette's Pier, Nags Head, NCn has been delayed to Thursday, April 19. Consequently, the Northeast regional qualifier at Casino Pier, Seaside Heights, NJ, will run on Friday, April 20.



Almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events vying for an all-expense paid trip to the eighth and final event, the National Championship in Bali, Indonesia, in October.

The event series pits four-man teams-two surf shop pros and two shop employees-against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. An exciting addition for 2012, Oakley has generously offered up an expense-paid trip to Bali, Indonesia, to compete at the National Championship event to the winning team of each region.

The remaining 2012 Oakley Surf Shop Challenge calendar includes:

~April 19 - Mid-Atlantic - Jennette's Pier, Nags Head, NC
~April 20 - Northeast - Casino Pier, Seaside Heights, NJ
~June 1 - West - 54th/56th Street - Newport Beach, Calif.
~July 6 - Hawaii - Ala Moana Bowl, South Shore, Haw.
~Aug. 14-15 - Southeast - New Smyrna Beach Inlet, New Smyrna Beach, Fla.
~Aug. 31 - Northwest - Steamer Lane, Santa Cruz, Calif.
~Oct. 6-10 - National Championship - Keramas/Canggu, Bali, Indo.

For all of the latest information including photos, video footage, results and more, check out www.surfshopchallenge.com.

Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 4 Years ago Karma: 56  
2012 OAKLEY SURF SHOP CHALLENGE COMPLETES MID-ATLANTIC AND NORTHEAST
REGIONALS


Wave Riding Vehicles Ousts Two-Time National Champs for Mid-Atlantic Title
and Heritage Ocean City Reclaims Northeast Title


MA Highlight Video: http://www.surfshopchallenge.com/video/2012-mid-atlantic-qualifier/
MA Photos: http://www.surfshopchallenge.com/2012-photos/2012-mid-atlantic-photos/
NE Highlight Video: http://www.surfshopchallenge.com/video/2012-northeast-qualifier/
NE Photos: http://www.surfshopchallenge.com/2012-photos/2012-northeast-photos/
Hashtag: #OSSC


SAN CLEMENTE, Calif., April 24, 2012 ­ The 2012 Oakley Surf Shop Challenge
completed stops #2 and #3 last week on the East Coast. The Mid-Atlantic
Regional qualifier went down last Thursday at Jenette's Pier, Nags Head,
NC, with Wave Riding Vehicles (WRV) claiming the title. The following day,
the series headed north for the Northeast Regional qualifier at Casino
Pier, Seaside Heights, NJ, where Heritage Ocean City defended their title.
The wins reserve eight more seats on a round-trip flight to Bali for the
National Championship event in October, where they'll compete against the
other regional champs at Keramas for a shot at a $10,000 grand prize. WRV
and Heritage join SurfRide, who earned their slots at Nationals at the
Southwest Regional event a few weeks back.


As two-time OSSC National Champions, Sweetwater Surf Shop from
Wrightsville Beach, NC, pretty much rendered all the
other teams underdogs before the contest even started at the Mid-Atlantic
event. And by the end of the first round, Sweetwater was well in the lead
with 26.10 points, with WRV, The Pit, and OBBC trailing with 22.46, 20.16,
and
13.70, respectively.

By the first exchange of the final, however, returning WRV alumni and
whammy surfer Blake Jones posted a 7.15 off
the bat for a 14.30 total, sending WRV out to an early lead and applying
the pressure on remaining finalists Sweetwater, The Pit, and 17th Street.
Sweetwater's whammy surfer, Mike Powell, bested Blake's score with a 7.9
for a total 15.8 the highest single-wave total of the event but in the
end, it all came down to a man-on-man between a pair of surf camp
operators: Brendan Petticrew (WRV) and Ben Powell (Sweetwater). Brendan's
4.27 left Ben needing a
5.68 wave, a wave that never came but somehow broke his board. And just
like that, WRV had unseated the far-and-away favorites.

"I heard Ben Powell scream, and at first I thought he was hurt," said
Petticrew who paddled in from
the final with 2:35 remaining to avoid a 5-point team deduction for
failing to return to the dugout in time. "But once I saw him swimming, I
knew we had it, so I was outta there. I plopped right down to my belly and
rode the first wave I could find to the beach."

The following day in New Jersey, the mood on the beach was tense. Clearly,
the increased stakes gave
this year's event some added gravity.


"We had a full-on practice-contest yesterday," said Jamie Moran, riding
for defending regional champs Heritage Ocean City. "Our entire team and
everyone from 7th Street was out, and from the look in everyone's eyes,
you could tell it was going to be a hard-fought battle."

While all the teams put on impressive performances in the first round,
when the scores were tallied, it was Heritage Sea Isle, Heritage Ocean
City, Ocean Hut, Farias Ship Bottom, and Inlet Outlet who advanced into
the five-team Final.


Mere minutes into the final, Farias Ship Bottom jumped out to a commanding
lead when Conor Willem mounted a frontside attack on a bowling left, which
resulted in a contest-high score 8.3 that was doubled for 16.6. Both
Heritage teams used the slow-and-steady game plan to chip away at Farias'
lead. Ian Bloch posted a 7.67 as the first rider for Heritage Ocean City,
which was followed up by a whammied 7.0 by Andrew Gesler. Ciramella then
came through big for Heritage Sea Isle by whammying a 7.17, however the
rest of the team was unable to better
a 4.0 through the last 10 minutes of the final.


By the end, it was a three-team race for the trophy, as Ocean Hut and
Inlet Outlet had been comboed by the other teams. Heritage Ocean City held
a 3.4 point lead over Farias, with Heritage Sea Isle not far behind. In
the dying minutes, Jamie Moran managed to nab a mere 3.5 through his first
two waves for Heritage Ocean City, which left Farias needing a low 6-point
ride to take the lead. Despite some close opportunities, Farias and
Heritage Sea Isle posted a 3.8 and 4.07 respectively and failed to better
the 30.24 total posted by Heritage Ocean City.


"We're all amping!" claimed Andrew Gelser (Heritage Ocean City) ,who was
happy to be back in the water after he recently underwent surgery and
therapy to repair a torn MCL. "We've kept the same team together for four
years and we've won every time and it's been incredible every time. Oakley
puts on such a rad event. We're super stoked to go to Indo, but now it's
time to shift gears and make sure we bring home the $10,000 from
Nationals."


The complete 2012 Oakley Surf Shop Challenge calendar:

· Stop #1: April 6 ­ Southwest ­ Seaside Reef, Cardiff, Calif.
· Stop #2: April 19 ­ Mid-Atlantic ­ Jenette's Pier, Nags Head, NC
· Stop #3: April 20 ­ Northeast ­ Casino Pier, Seaside Heights, NJ
· Stop #4: June 1 ­ West ­ 54th/56th Street ­ Newport Beach, Calif.
· Stop #5: July 6 ­ Hawaii ­ Ala Moana Bowl, South Shore, Haw.
· Stop #6: Aug. 14-15 ­ Southeast ­ New Smyrna Beach Inlet, New
Smyrna Beach, Fla.
· Stop #7: Aug. 31 ­ Northwest ­ Steamer Lane, Santa Cruz, Calif.
· Final: Oct. 6-10 ­ National Championship ­ Keramas/Canggu, Bali,
Indo.


For all of the latest information including photos, video footage, results
and more, check out www.surfshopchallenge.com
<http://www.surfshopchallenge.com>. Start the conversation with #OSSC


Special thanks to Oakley and other event partners, Muscle Milk, Rusty,
Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for
their support, without which the Surf Shop Challenge series would not be
possible.

About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the
hardcore surf shop riders, the SURFER Shop Team Challenge was one of the
most popular and exciting Southern California contests of the early 1980s.
Through the years the contest has evolved, with seven qualifying regional
events around the country, culminating in a national championship in Bali,
Indonesia for the first time in 2012. The underlying principles, however,
have remained the same. The Oakley Surf Shop Challenge is still about
giving back to the shops, the true backbone of the industry and the heart
of the sport of surfing. Each year the competition level rises, the stakes
become greater and the prizes become bigger.
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 3 Years, 11 Months ago Karma: 56  
2012 OAKLEY SURF SHOP CHALLENGE PRESENTED BY SURFER MAGAZINE HEADS TO NEWPORT BEACH FOR WEST REGIONAL QUALIFIER

Local Surf Shops to Compete for All-Expense-Paid Trip to Bali for the $10K National Championship




The 2012 Oakley Surf Shop Challenge presented by SURFER Magazine makes stop No. 4 at Newport Beach's 54th/56th Streets on June 1st for the West Regional Qualifier. Almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events vying for an all-expense paid trip to the eighth and final event, the National Championship in Bali, Indonesia, in October. The all-new Oakley High School Surf Team Challenge will run on June 2nd and crown the top high school team in the region.


The event series pits four-man teams—two surf shop pros and two shop employees—against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. An exciting addition for 2012, Oakley has generously offered up an all-expense-paid trip to Bali, Indonesia, to compete at the National Championship event to the winning team of each region.



A notoriously competitive region, the West has been around since 2010when it was divided from the Southwest region. The West region includes all of Orange and Los Angeles Counties while the Southwest covers all of San Diego County.


Last year's West Regional Qualifier saw two Los Angeles County shops (Val Surf and Spyder) contend with two Orange County shops (Katin and Jack's) in the final. Spyder, ultimately took the title, a big win for them considering they had been competing in the event for six years and never shown a good result. Katin earned second with 2005 Southwest Regional Champs and 2010 defending West Regional Champs Jack's in third and Val Surf in fourth. But with the upped ante of an all-expense-paid trip to Bali for the National Championship, it promises to be a contentious battle again this year. Also watch for 2006 Southwest Regional Champs Huntington Surf & Sport. 2011 West Qualifier Video Highlights


2012 brings the addition of the Oakley High School Surf Team Challenge to the Southwest and West Regional Qualifiers, allowing the top 10 high school teams from each region to compete for the honor of a regional championship title, a $5,000 grand prize and Oakley prize pack and $1,500 from Muscle Milk. Oakley will also award $1,000 to the "most spirited" high school team. Torrey Pines High School secured theSouthwest win. For the West, the event will run on Saturday, June 2nd.


The list of 2012 invited West teams:

° Jack's Surfboards

° Huntington Surf & Sport

° Surfside Sports

° T. Patterson Surfboards

° Katin Surf Shop

° Spyder Surf

° Laguna Surf & Sport

° Frog House

° Val Surf

° Killer Dana

° Becker

° ET Surf



Kicking off April 6th with Event No. 1 at Seaside Reef in Cardiff, California, former National Champions (2008) SurfRide earned their ticket to Bali by winning the Southwest Regional Qualifier. In late April, Wave Riding Vehicles claimed event No. 2 at Jenette's Pier in Nags Head, NC earning the Mid-Atlantic title and Heritage Ocean City defended their Northeast Regional title with another win at Casino Pier in Seaside Heights, NJ. The remaining 2012 Oakley Surf Shop Challenge calendar includes:


° June 1-2 - West - 54th/56th Street - Newport Beach, Calif.

° July 6 - Hawaii - Ala Moana Bowl, South Shore, Haw.

° Aug. 14-15 - Southeast - New Smyrna Beach Inlet, New Smyrna Beach, Fla.

° Aug. 31 - Northwest - Steamer Lane, Santa Cruz, Calif.

° Oct. 6-10 - National Championship - Keramas/Canggu, Bali, Indo.



For all of the latest information including photos, video footage, results and more, check out www.surfshopchallenge.com.


Special thanks to Oakley and otherevent partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 3 Years, 10 Months ago Karma: 56  
2012 OAKLEY SURF SHOP CHALLENGE STOPS IN NEWPORT



Jack's Surfboards Crowned West Regional Champion and Earns Trip to Bali for National Championship

After a stacked final in Newport, the boys from Jack's Surfboards were crowned the West Regional Champs at the fourth stop of the 2012 Oakley Surf Shop Challenge. The Final had four teams-all former regional champs—competing for the top spot and the expenses-paid trip to Bali for the National Championship.

With 12 surf shop teams in attendance from throughout Orange County and L.A., the competition was heated for the chance to compete at Keramas for a shot at the $10,000 grand prize. The contest is a four-man rotation, tag-team format, with a wildcard "whammy" rider as well. Each team member was given a three-wave maximum and needed to post a score to contribute to their heat total, with their designated "whammy" rider able to double his best score. They had 60 minutes to get all four in and out of the water.

At 54th St., a barrage of waves in the last ten minutes of the heat saw the lead switch three times during the Final. It was Bobby Okvist, riding for Jack's, who clinched the win, linking five turns together on a doubled-up left for a late 7.33. Okvist followed up his teammate Chris Waring's whammied 5.53 in response to a late 7.67 by Spyder Surf's Kelly Zaun and an 8.5 from Katin Surf Shop's Tanner Hendrickson—the highest scored wave of the entire event. The score pushed their team total score to 27.72, defeating rival Katin Surf Shop by a mere four tenths of a point.

"Bobby came in at the end, and just blew up," said Jack's teammate Matt Pagan.

"The waves were pretty bad, so we were just trying to get quick waves off the start," said Bobby Okvist. "I had a lot of time, because they did their part, got good scores, and got finished really fast. I just took my time, got good waves, and linked one all the way to the inside."

"I was pretty nervous," added Okvist. "I was shaking bad, but after I got my second wave, it was all good. So excited for Bali."

A coincidentally well-timed lag in the judges' scoring system at the end of the Final left the surf shop teams waiting in suspense at the podium, where the boys from Jack's eventually stepped up to raise the trophy and receive their loot. With their win, the Jack's team earns an all-expense-paid trip to Bali, custom Oakley sunglasses and gear, 59 custom New Era Jack's hats, a three month supply of Muscle Milk, and a shop profile in an upcoming issue of SURFER.

The next morning saw the second stop of the inaugural Oakley High School Challenge, which invited local high school surf teams to compete for a $5,000 grand prize and Oakley prize pack. Newport's Harbor High took top honors for the groms, taking home the priceless local bragging rights as well as the purse and Oakley gear. Half of the check from Oakley will be donated to their school's athletic department, and the other half to their science department.

"There was a lot of competitive energy flowing and we were stoked to be apart of it," said Newport's coach Matt Burns. "That Final was intense. The boys were dialed in and surfed perfectly. Their patience and quality decisions were clutch. I'm super proud of the team and happy to have the bragging rights."

The next stop on the 2012 Oakley Surf Shop Challenge is in Hawaii at Ala Moana on July 6. It's the fifth stop of seven on the regional tour, which culminates in Bali on October 6.

The complete 2012 Oakley Surf Shop Challenge calendar:

Stop #1: April 6 - Southwest - Seaside Reef, Cardiff, Calif.

Stop # 2: April 19 - Mid-Atlantic - Jenette's Pier, Nags Head, NC

Stop #3: April 20 - Northeast - Casino Pier, Seaside Heights, NJ

Stop #4: June 1 - West - 54th/56th Street - Newport Beach, Calif.

Stop #5: July 6 - Hawaii - Ala Moana Bowl, South Shore, Haw.

Stop #6: Aug. 14-15 - Southeast - New Smyrna Beach Inlet, New Smyrna Beach, Fla.

Stop #7: Aug. 31 - Northwest - Steamer Lane, Santa Cruz, Calif.

Final: Oct. 6-10 - National Championship - Keramas/Canggu, Bali, Indo.

For all of the latest information including photos, video footage, results and more, check out www.surfshopchallenge.com. Start the conversation with #OSSC

Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 3 Years, 9 Months ago Karma: 56  
TEAM TOWN & COUNTRY TAKES OAKLEY SURF SHOP CHALLENGE WIN IN HAWAII REGIONALS



Team Town & Country take the Hawaii Regional title.


After a one-year hiatus from the winner's podium, Team Town & Country has once again claimed a win in the Hawaiian leg of the Oakley Surf Shop Challenge held at Ala Moana Bowls. This year's victory marks the fifth time Town & Country has won the event. With their finish today, Town & Country will be traveling to Bali to compete for the national title and a chance to win $10,000 courtesy of Oakley.

As has become tradition for the Hawaii Regionals, mouthwatering conditions surrounded the lineup at Ala Moana Bowls as four-foot-plus walls of water marched in perfect unison to kick off the event. With a completely unique team format that sees local surf shops pitted against one another, an Oakley Surf Shop Challenge win is as much about bragging rights over other surf shops as much as anything else. With teams made up of two shop employees and two teamriders, the atmosphere at this event is more akin to a session spent with a few friends than a typical surf contest.

With near-perfect waves on tap, by the time the opening heats started, the eight teams competing were already chomping at the bit to hit the water. "Look at it out there—it's pretty much perfect Bowls. I mean, how can you not be fired up looking at that lineup? There's no other contest in Hawaii quite like this," says team HIC's Joel Centeio. "Every year, the Surf Shop Challenge seems to score. I just want our team to make it to the next round so I can surf more."

As the contest progressed past the first round, four of the original eight teams were whittled down, leaving Town & Country, HIC, HI Tech, and Pipe Dreams in contention for a win. From the outset of the final heat, Town & Country's Kekoa Bacalso drew first blood, lighting up a solid set wave from the outside bowl to the inside peak, dropping a 9-point ride in the process. As the only surfer in the event to compete at the World Tour level, it was clear that Bacalso meant business when he hit the water.

"Man, I just really want a free trip to Bali. How unreal of a trip would that be? That's my motivation. Send me to Bali," said Bacalso through a characteristic chuckle in the moments leading up to the final. Unfortunately for him, the remaining teams in the lineup all held similar aspirations. "Send me to Bali" proved to be the rallying cry for the contest.

Back out to sea the hunt for the win seesawed back and forth. By the halfway point of the 70-minute long final, the lead seemed to be changing hands with every set. Highlighting the heat, Team HIC, last year's champs, dropped a litany of high scores as Kekoa Cazimero, the team's Whammy Surfer, put on a blistering last-minute performance. In the ensuing moments, the remaining teams would drop a slew of scores, giving rise to the idea that a win was in reach for anyone. But in the end, thanks to some last-minute heroics from shop surfer Geoff Wong, Team Town & Country solidified their win once again and are now Bali bound.

"Oh man, that was so stressful but exciting. I'm so stoked on our team. We're so fired up to win and can't wait for our trip to Bali," said Town & Country team captain Travis Hashimoto following the final. "I just can't wait. I think we're gonna do well out there in those type of waves. Hopefully we can get some barrels and take home a national win."

The next stop on the 2012 Oakley Surf Shop Challenge is in the Southwest Regional Aug. 14-15 in New Smyrna Beach, Fla. It's the sixth stop of seven on the regional tour, which culminates in Bali on October 6.

The complete 2012 Oakley Surf Shop Challenge calendar:
- Stop #1: April 6 – Southwest – Seaside Reef, Cardiff, Calif.
- Stop #2: April 19 – Mid-Atlantic – Jenette's Pier, Nags Head, NC
- Stop #3: April 20 – Northeast – Casino Pier, Seaside Heights, NJ
- Stop #4: June 1 – West – 54th/56th Street – Newport Beach, Calif.
- Stop #5: July 6 – Hawaii – Ala Moana Bowl, South Shore, Haw.
- Stop #6: Aug. 14-15 – Southeast – New Smyrna Beach Inlet, New Smyrna Beach, Fla.
- Stop #7: Aug. 31 – Northwest – Steamer Lane, Santa Cruz, Calif.
- Final: Oct. 6-10 – National Championship – Keramas/Canggu, Bali, Indo.

For all of the latest information including photos, video footage, results and more, check out www.surfshopchallenge.com. Start the conversation with #OSSC

Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 3 Years, 8 Months ago Karma: 56  
2012 OAKLEY SURF SHOP CHALLENGE PRESENTED BY SURFER MAGAZINE HEADS TO NEW SMYRNA BEACH FOR SOUTHEAST REGIONAL QUALIFIER

Local Surf Shops to Compete for All-Expense-Paid Trip to Bali for the $10K National Championship



2011 Southeast Regional Champions Sunrise Surf Shop


SAN CLEMENTE, Calif., Aug. 7, 2012 - The 2012 Oakley Surf Shop Challenge presented by SURFER Magazine makes stop No. 6 at New Smyrna Beach on Aug. 14- 15 for the Southeast Regional Qualifier.

The event series pits four-man teams—two surf shop pros and two shop employees—against each other for a chance to win $10,000, an advertising spread in SURFER Magazine, and the title of best surf shop in the country. Overall, almost 300 surfers from 70 shops around the United States will compete at seven regional qualifying events. In an exciting addition for 2012, the winning team of each region will receive an allexpense-paid trip to Bali, Indonesia, to compete in the National Championship in October.

For the upcoming Southeast Regional, the battle will be fierce. Jacksonville's Sunrise Surf Shop has a lockdown on the Southeast Title with four consecutive wins. With a trip to Bali on the line, they'll certainly be hungry for a fifth. Team Quiet Flight has been hot on their heels for the past few years with several second-place finishes. The crews from Red Dog, Water Sports, Aqua East, and Salty Dog also haven't been far behind in the field of talented contenders.

Watch the 2011 Southwest Qualifier Video Highlights at surfshopchallenge.com.
The list of 2012 invited Southeast teams:
-IWS Deerfield
-IWS Lake Worth
- Ocean Magic
- Nomad
- Surf Central
- Surf World
- Surf Station
- Mad Dog
- Sunrise Surf Shop
- Aqua East Surf Shop
- Salty Dog Surf Shop
- Nomad Surf Shop
- Red Dog Surf Shop
- Inland Ocean
- Quiet Flight
- Maui Nix
- Inlet Charleys Surf Shop

Kicking off April 6 with Event No. 1 at Seaside Reef in Cardiff, Calif., former National Champions (2008) SurfRide earned their ticket to Bali by winning the Southwest Regional Qualifier. Wave Riding Vehicles (Mid-Atlantic), Heritage Ocean City (Northeast), Jack's Surfboards (West) and Town & Country (Hawaii) have also qualified.

The remaining 2012 Oakley Surf Shop Challenge calendar includes:
• Aug. 14-15 - Southeast - New Smyrna Beach Inlet, New Smyrna Beach, Fla.
• Aug. 31 - Northwest - Steamer Lane, Santa Cruz, Calif.
• Oct. 6-10 - National Championship - Keramas/Canggu, Bali, Indo.

For all of the latest information including photos, video footage, results and more, check out surfshopchallenge.com.

Special thanks to Oakley and other event partners, Muscle Milk, Rusty, Bubble Gum, New Era, Future Fins, Waterman's Applied Science and Mizu for their support, without which the Surf Shop Challenge series would not be possible.
 
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Re:OAKLEY SURF SHOP CHALLENGE 2012 3 Years, 8 Months ago Karma: 56  
SUNRISE CONTINUES TO DOMINATE WITH FOURTH OAKLEY SURF SHOP CHALLENGE
SOUTHEAST REGIONAL TITLE




SAN CLEMENTE, Calif., Aug. 17, 2012 ­ New Smyrna Beach was once again the
playground for this year¹s prestigious Oakley Surf Shop Challenge
presented by SURFER Magazine. When it was all said and done, Sunrise Surf
Shop had claimed the Southeast Regional Title for the fourth consecutive
year, earning an expense-paid trip to Bali, courtesy of Oakley, for the
Championship event in October.

A lack luster hurricane season for the East Coast so far, topped with a
bleak event forecast for the two-day waiting period, had contest
organizers and contestants all on edge. But if there was going to be surf
anywhere in Florida during the peak of summertime, it would be the Inlet
at New Smyrna Beach. Nine teams from Jacksonville to Deerfield Beach
brought two pros and two shop employees each to the table in hopes of
gaining bragging rights to this year¹s best surf shop in the Southeast.
Even more so was the opportunity to score a free expense-paid trip to Bali
for the final Oakley Surf Shop Challenge championship event.

As the opening horn blew, five lead off surfers charged out into the
lineup. First up was Maui Nix's featherweight Eros Exarhou who busted out
an impressive air that was awarded with hoots. Soon after Sunrise Surf
Shop veteran Asher Nolan went left and speed snapped an approaching
section scoring him a 6.33. It was evident that the groms weren't going
to be out done as Red Dog's Noah Schweizer screamed down a walling right
and pulled off a sick air reverse awarding him the event¹s highest
individual score of 8.67. Maui Nix's Luke Marx made the surf actually
look sizable next to his small frame and was able to milk out a 5.67 on a
winding right-hander.

Four time SE Champions Team Sunrise's Ryan Briggs double whammied 5.87
which was backed up by his teammate Dane Jeffreys who tallied a legit 5.1
putting the Jax boys to the top of Heat One, Round One. New Smyrna's own
Red Dog Surf Shop followed in second. Next round in the water had some of
the big boys ripping the small stuff as Surf Station's Gabe Kling whammied
a 7.1. IWS's Scott Posner showed he wasn't screwing around as he snapped
apart a righthander awarding him the heats highest score of a 7.33. His
teammate and whammy holder Tanner Strohmenger passed on doubling his 6.0
score and was forced to take his next ride of a 4.87 to the bank. Quiet
Flights only decent score was earned by whammy surfer Daniel Glenn who
nailed a 6.73. It was Aqua East's Shane Murray who knocked Red Dog out of
the fourth-place position of Round One when he, only needing a 4.0 to
advance into the final round, pulled a 5.83 on his 2nd wave. This backed
up his teammate Brent Lamprecht's whammy score of 6.33. Shane's score
actually propelled his team into third overall in Round One passing Island
Water Sports who managed to hang onto the fourth-place overall finish. In
Round One, fourth-place overall was as good as first since you still get
to advance into the final.

The Final had everyone wondering if the 4X SE Champs and former National
Champions Sunrise Surf Shop would repeat their dominance. IWS's Cheyne
Cottrell didn't want to see history repeat itself as he bucketed a 6.17
followed by his teammate Tanner Strohmengers double whammy 6.83.
Sunrise's opening man G-Rat raised a 4.17 then to much surprise their
whammy surfer Asher Nolan passed on a 7.0 but still managed a respectable
6.5 to double. Teammate Briggs threw away his 6.5, feeling he could do
better and eventually pulled out a 7.77 as his high score.

It all came down to the battle between IWS final team rider Stevie Andrews
and Sunrise's Dane Jefferys. It was evident that Dane sweeps up more than
the shop floor as the clean up surfer secured a 5.8 on a nice righthander
with a super stylish cutty. He then obviously knew his strategy as he
kept close to a wave starved Andrews. Near the final minutes Andrews,
needing a within reach 6.35 was able to nab a righthander and do it
justice but still fell short with his 5.03.

Without a doubt the Sunrise Team remains a dominant force in the Oakley
Surf Shop Challenge on all levels both locally and nationally. Add in the
fact that the final event will be held at what Asher Nolan declares
Keramas as his favorite wave in the world, my money is on this team to
bring back another National Title.

The next stop on the 2012 Oakley Surf Shop Challenge is the Northwest
Regional Aug. 31 at Steamer Lane in Santa Cruz, Calif. It¹s the final stop
of seven on the regional tour, which culminates in Bali on October 6.

The complete 2012 Oakley Surf Shop Challenge calendar:
· Stop #1: April 6 ­ Southwest ­ Seaside Reef, Cardiff, Calif.
· Stop # 2: April 19 ­ Mid-Atlantic ­ Jenette¹s Pier, Nags Head, NC
· Stop #3: April 20 ­ Northeast ­ Casino Pier, Seaside Heights, NJ
· Stop #4: June 1 ­ West ­ 54th/56th Street ­ Newport Beach, Calif.
· Stop #5: July 6 ­ Hawaii ­ Ala Moana Bowl, South Shore, Haw.
· Stop #6: Aug. 14-15 ­ Southeast ­ New Smyrna Beach Inlet, New
Smyrna Beach, Fla.
· Stop #7: Aug. 31 ­ Northwest ­ Steamer Lane, Santa Cruz, Calif.
· Final: Oct. 6-10 ­ National Championship ­ Keramas/Canggu, Bali,
Indo.

For all of the latest information including photos, video footage, results
and more, check out www.surfshopchallenge.com
<http://www.surfshopchallenge.com <http://www.surfshopchallenge.com/>>.
Start the conversation with #OSSC

Special thanks to Oakley and other event partners, Muscle Milk, Rusty,
Bubble Gum, New Era, Future Fins, Waterman¹s Applied Science and Mizu for
their support, without which the Surf Shop Challenge series would not be
possible.
 
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