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SIMA Image Awards 2011 Print E-mail
Saturday, 11 February 2012 10:37

 

THE SIMA IMAGE AWARDS WINNERS ARE ...

 

The winners of the Ninth Annual SIMA Image Awards were revealed last night, Thursday, February 9, at The Grove in Anaheim, Calif.

 

SIMA Image Awards 2011

Credti: SIMA - Surf Industry Manufacturers Association

 

With a total of 78 nominees, 16 winners were announced and crowned the best of the best in the industry. Nearly 800 attendees from surf companies and specialty retail shops packed the venue to celebrate the outstanding innovation and contributions made by the SIMA Image Awards nominees and winners.

 

 

OVERALL AWARDS
 

Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men's or women's brand that experienced breakthrough growth between January 1 and September 1, 2011. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. (Previous winners of this category are no longer eligible for five years.)


Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance (WINNER)

 


Breakthrough Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2011, between January 1 and September 1. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal. (Previous winners of this category are no longer eligible for five years.)


Bird Rock, La Jolla
Hanger 94, San Diego
Maui Nix, Ft. Lauderdale (WINNER)
Surf Diva Boutique, La Jolla


 


PRODUCT AWARDS


Accessory Product of the Year
Criteria: Awarded to the accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.


The FIX by Skullcandy (WINNER)
Knoxville by Electric Visual
Sun Care by Sun Bum
The TPS by Nixon
Volcom X Krochet Kids Collab Beanie by Volcom

 


Environmental Product of the Year

Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.


Green Flex by FCS
Recycled Boardshort Series by Billabong (WINNER)
RG8 (Re-Generate) Recycled Series by O'Neill Wetsuits
Shift Into Neutral Collection by VonZipper
V.Co-Logical Fall 2011 Dress by Volcom

 


Footwear Product of the Year
Criteria: Awarded to the footwear product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.

 

Cruisers by Roxy
Evolution Series by Kustom Footwear
Jimbo Phillips V.Co-Lab Vocation Creedlers by Volcom
Mea Ola by OluKai
Surfsider by Vans (WINNER)

 


Hardgoods Accessory Product of the Year (new category)

Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, bags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.


Cypher PS+ Heat Vest System by Quiksilver (WINNER)
DNA Flex Mold Leash by Creatures of Leisure
Drylock TS Boot by Xcel
H-Bomb Heated Vest by Rip Curl
Techflex by Futures
 


Surfboard of the Year
Criteria: Awarded to the surfboard model from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.


Fred Rubble by Channel Islands Surfboards (WINNER)
Sub-Scorcher by ...Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards 

 


Wetsuit of the Year
Criteria: Awarded to the wetsuit from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.


Cypher Fuseflex by Quiksilver
Drylock by Xcel
FLASHBOMB by Rip Curl (WINNER)
Psycho by O'Neill Wetsuits
Solution Xero by Billabong

 


MEN'S AWARDS


Men's Apparel Brand of the Year
Criteria: Awarded to the men's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.


Billabong
Hurley
Quiksilver
RVCA (WINNER)
Volcom

 


Men's Boardshort of the Year
Criteria: Awarded to the boardshort product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.


Bruce Annihilator by Volcom
Cypher Alpha by Quiksilver
MIRAGE by Rip Curl
Phantom 4D by Hurley (WINNER)
Platinum X Recycler Series by Billabong

 


Men's Marketing Campaign of the Year
Criteria: Awarded to the men's apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2011. Consider men's brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September or October issues of endemic magazines.)


"Collection Campaigns" by Nixon
"Destroys Boredom" by Volcom
"I Surf Because..." by Billabong
"Kelly Slater 10x World Title" by Quiksilver (WINNER)
"True Innovation" by Hurley
 


Men's Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men's category between January 1 and September 1, 2011.


Brave New World, New Jersey
Huntington Surf & Sport, Huntington Beach (WINNER)
Quiet Flight, Cocoa Beach/Orlando
Surfride, San Diego
Surfside Sports, Costa Mesa

 


WOMEN'S AWARDS


Women's Apparel Brand of the Year
Criteria: Awarded to the women's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.


Billabong (WINNER)
Insight
O'Neill
Roxy
Volcom

 


Women's Marketing Campaign of the Year
Criteria: Awarded to the women's apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2011. Consider women's brands that displayed a creative, cohesive and consistent brand message in print, digital and pointof-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September and October issues of endemic magazines.)


"Beach You To It" by Roxy
"Create Your Mark" by Vans
"New Wave" by Billabong
"Untitled" by Insight (WINNER)
"Volcom Brand Jeans" by Volcom

 


Women's Swim Brand of the Year
Criteria: Awarded to the women's swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.


Billabong
L*Space by Monica Wise (WINNER)
Roxy
TAVIK
Volcom

 


Women's Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women's category between January 1 and September 1, 2011.


Hanger 94, San Diego
Huntington Surf & Sport, Huntington Beach (WINNER)
Jack's Surfboards, Orange County
Surf Diva Boutique, La Jolla
Surfside Sports, Costa Mesa

 

 

SIMA Image Awards "WINNERS"

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Credti: SIMA - Surf Industry Manufacturers Association

 

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